Typography Research

So, recently I've been looking at type in children's toys and books and I must say, a lot of them are really boring; but with good reason. The type tends to be sans serif and quite angular so it's clear to read and write. I want to experiment with the type I use in my design but I need to find a good balance of it being good design as well as being suitable for my target audience.

Boring sans serif examples, too angular

Not so boring serif examples, friendly and child-like

Need to start experimenting with type and choose some initial typefaces that might work. More Typography designs to come!

Researching Target Audience

So begins the research of my target audience for this project. I never thought I'd be researching about children and parents; I must say it was little bit weird at first but then I realised that everything was applicable and useful if I wanted to make a product to best suit the toddlers I'll be teaching the alphabet to.

After much research over the internet about the type of children I would have to deal with I knew that I had to actually start getting in contact with teachers and interact with children. So I had an interview with a teacher about how she teaches the children the alphabet etc. When I get to the stage of designing the cards I will then go to schools and ask the children their opinion as to which design is the most appealing.

Website Research:

Children Behaviour

Mothercare Toys

Mothercare Advice

Jolly Learning

Parents Advice