Typography Research

So, recently I've been looking at type in children's toys and books and I must say, a lot of them are really boring; but with good reason. The type tends to be sans serif and quite angular so it's clear to read and write. I want to experiment with the type I use in my design but I need to find a good balance of it being good design as well as being suitable for my target audience.

Boring sans serif examples, too angular

Not so boring serif examples, friendly and child-like

Need to start experimenting with type and choose some initial typefaces that might work. More Typography designs to come!