Magma

The first time I stepped into this tiny wonder of a shop I remember thinking 'where do I look first?! There's so many amazing little gadgets and cute things in this place!' I scanned the shop at least 3 times to make sure I hadn't missed anything that had been tucked away behind something else. It was one of those shops where you instantly know you want to buy everything, or even the whole shop. Like Muji or Paperchase. Even the layout and furniture for the shop was specially designed to make browsing easier for the customers.

So what exactly is Magma? Well, it is a shop which sells clever, tasteful, original, not kitsch, reasonably priced products. Just nice simples ideas. It is a product shop, or design shop, or concept shop, or strange multi-purpose shop. Stock ranges from stationery and cards to home and fashion accessories, jewellery, games and toy, eco-products and all manner of design objects- basically, anything that bears the stamp of creativity and intelligence upon it. Products with creative ideas, that make simple things seem new again. Fresh spontaneous, at times surreal, or disarmingly simple, these are products conceived (rather than preconceived) by artists, designers and all kinds of creative people.

"We think that there is something extremely rich and dynamic in the notion that people. all kinds of people, from all kinds of backgrounds, are walking through our doors on a daily basis, looking for something, not always sure as to what they are looking for."

I instantly knew that I wanted to design something that would be sold in Magma. A product so innovative that it would attract the type of people who would go to Magma to buy it.

I think most of the people who go to Magma are design-driven people approximately age 14-35:

-either teenager who find the product cute.

-students looking for inspiration.

-designers looking for inspiration.